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Conservation marketing campaigns that focus on flagship species play a vital role in biological diversity conservation because they raise funds and change people's behavior. However, most flagship species are selected without considering the target audience of the campaign, which can hamper the campaign's effectiveness. To address this problem, we used a systematic and stakeholder‐driven approach to select flagship species for a conservation campaign in the Serra do Urubu in northeastern Brazil. We based our techniques on environmental economic and marketing methods. We used choice experiments to examine the species attributes that drive preference and latent‐class models to segment respondents into groups by preferences and socioeconomic characteristics. We used respondent preferences and information on bird species inhabiting the Serra do Urubu to calculate a flagship species suitability score. We also asked respondents to indicate their favorite species from a set list to enable comparison between methods. The species’ traits that drove audience preference were geographic distribution, population size, visibility, attractiveness, and survival in captivity. However, the importance of these factors differed among groups and groups differed in their views on whether species with small populations and the ability to survive in captivity should be prioritized. The popularity rankings of species differed between approaches, a result that was probably related to the different ways in which the 2 methods measured preference. Our new approach is a transparent and evidence‐based method that can be used to refine the way stakeholders are engaged in the design of conservation marketing campaigns.  相似文献   
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Response of Neotropical Bat Assemblages to Human Land Use   总被引:1,自引:0,他引:1  
Neotropical bats are sensitive to human‐induced habitat changes, and some authors believe bats can be used as bioindicators. In the literature, however, the results are disparate. Some results show bat diversity deceases as disturbance increases, whereas others indicate no effect. Determining the general response patterns of bats when they encounter different degrees of human‐induced disturbance across the Neotropics would help to determine their usefulness as bioindicators. In a series of meta‐analyses, we compared the occurrence frequency of bat species between well‐preserved forests and human‐use areas. We obtained data through an extensive review of published peer‐reviewed articles, theses, and reports. The overall effect size indicated that human‐use areas harbored more bat species than well‐preserved forests. Different response patterns emerged when meta‐analyses were conducted separately by family, feeding habit, vegetation stratum, and conservation status. Our results suggest that bat assemblages display strong responses to forest loss and land‐use change and that the direction and magnitude of these responses depends on the bat group under study and the type of disturbance. Our results are consistent with the idea that bats are useful for assessing the effects of habitat changes in the Neotropics. However, with our meta‐analyses we could not detect fine differences in bat feeding habits, especially within Phyllostomidae, or elucidate the effect of landscape configuration. Respuesta de Ensambles de Murciélagos Neotropicales al Uso de Suelo por Humanos  相似文献   
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Abstract:  To counteract habitat fragmentation, the connectivity of a landscape should be enhanced. Corridors are thought to facilitate movement between disconnected patches of habitat, and linear strips of habitat connecting isolated patches are a popular type of corridor. On the other hand, the creation of new corridors can lead to fragmentation of the surrounding habitat. For example, heathland corridors connect patches of heathland and alternatively hedgerows connect patches of woodland. Nevertheless, these corridors themselves also break up previously connected patches of their surrounding habitat and in so doing fragment another type of habitat (heathland corridors fragment woodlands and woodland strips or hedgerows fragment heathlands). To overcome this challenge we propose the use of semi-open habitats (a mixture of heathland and woodland vegetation) as conservation corridors to enable dispersal of both stenotopic heathland and woodland species. We used two semi-open corridors with a mosaic of heathland and woody vegetation to investigate the efficiency of semi-open corridors for species dispersal and to assess whether these corridors might be a suitable approach for nature conservation. We conducted a mark-recapture study on three stenotopic flightless carabid beetles of heathlands and woodlands and took an inventory of all the carabid species in two semi-open corridors. Both methodological approaches showed simultaneous immigration of woodland and heathland species in the semi-open corridor. Detrended correspondence analysis showed a clear separation of the given habitats and affirmed that semi-open corridors are a good strategy for connecting woodlands and heathlands. The best means of creating and preserving semi-open corridors is probably through extensive grazing .  相似文献   
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Abstract:  The 735,000-km2 Caatinga is a mosaic of thorn scrub and seasonally dry forests, with more than 2000 species of vascular plants, fishes, reptiles, amphibians, birds, and mammals. Endemism in these groups varies from 7% to 57%. Inappropriate land use has already caused serious environmental damage and accelerating desertification, which is currently threatening about 15% of the region. Moreover, the rich and diversified biota of the Caatinga is poorly protected: only 11 reserves (<1% of the region) are strictly protected areas. A conservation strategy for the Caatinga biota should be designed to (1) avoid further habitat loss and desertification, (2) maintain key ecological services necessary for improving the living standards of the rural population, and (3) promote the sustainable use of the region's natural resources. Implementing an effective conservation agenda for the Caatinga is not an easy task but, with creativity and consistent financial support, it should be possible to nurture this unique biome and guarantee the preservation of its rich and diversified fauna and flora, and, with this, the well-being of its rural populations.  相似文献   
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